Building trust in the fresh produce industry
In the fresh produce industry, a grower's trust in their preferred market agent is derived primarily from the market agent's reputation. As a favourable reputation is derived from many satisfactory transactions where the grower believes that they have been adequately rewarded and treated f...
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| Format: | Conference Paper |
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Massey University
2001
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| Online Access: | http://hdl.handle.net/20.500.11937/10214 |