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Advertising, promotion and marketing communications Alvin Moran.
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Moran, Alvin
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Promotional strategy : managing the marketing communications process James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
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Engel, James F.
Published 1991
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Marketing for dummies by Alexander Hiam.
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Hiam, Alexander
Published 2004
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Promotional strategy : managing the marketing communications process James F. Engel, Martin R. Warshaw, Thomas C. Kinnear..
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Engel, James F.
Published 1983
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