Promotional strategy : managing the marketing communications process
| Main Author: | |
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| Other Authors: | , |
| Published: |
Homewood, Ill. :
Richard D. Irwin,
1983.
|
| Edition: | 5th ed.. |
| Series: | The Irwin series in marketing
|
| Subjects: |
Badak General Collection
| Call Number: |
HF5415 E5 1983 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1000010907 | Open Shelf (30 days) | Book | Available |
| 1000010909 | Open Shelf (30 days) | Book | Available |