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Branding in Asia : the creation, development, and management of Asian brands for the global market Paul Temporal.
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Temporal, Paul
Published 2000
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The IBM way : insights into the world'smost successful marketing organization F. G. "Buck" Rogers with Robert L. Shook.
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Rogers, Buck
Published 1986
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Case studies in marketing, advertising, and public relations edited by Colin McIver.
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McIver, Colin 1914-1987
Published 1984
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