The IBM way : insights into the world'smost successful marketing organization F. G. "Buck" Rogers with Robert L. Shook.

The IBM way : insights into the world'smost successful marketing organization

Bibliographic Details
Main Author: Rogers, Buck
Other Authors: Shook, Robert L.
Published: New York : Harper & Row, c1986.
Subjects:
International Business Machines Corporation
Marketing
Computers -- > Marketing
Electronic office machines -- > Marketing -- > Case studies

Badak General Collection

Holdings details from Badak General Collection
Call Number: HD9696 C6414875 R6 1986
Accession Item Category Format Status Notes
1000012062 Open Shelf (30 days) Book Available

Similar Items