Advertising and promotion : an integrated marketing communications perspective

Bibliographic Details
Main Author: Belch, George E., 1951- (Author)
Other Authors: Belch, Michael A.
Language:English
Published: New York: McGraw-Hill Education, c2018.
Edition:Eleventh edition.
Subjects:

Badak Academic Core Collection

Holdings details from Badak Academic Core Collection
Call Number: HF5823 B45 2018
Accession Item Category Format Status Notes
1000172390 Open Shelf (1 Day) Book Available

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5823 B45 2018
Accession Item Category Format Status Notes
1000173090 Open Shelf (30 days) Book Available
1000173091 Open Shelf (30 days) Book Available