The effects of entrepreneurial marketing among small and medium enterprises (SMEs) in Bangladesh: its linkages towards competitive advantage and firm performance
In the globalization era, the competition faced by all business organizations cannot be bypassed by Small and Medium Enterprises (SMEs) in Bangladesh. Consequently, it seems that numerous Bangladeshi SMEs have closed down within a few years of starting their operational activities, due to lack of pr...
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| Language: | English |
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2017.
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| Subjects: |
Badak UniSZA Thesis Collection
| Call Number: |
HF5415 A28 2017 |
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| Accession | Item Category | Format | Status | Notes |
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| 1000171962 | Reference | Thesis | Available |