Consumer behaviour : applications in marketing
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Language: | English |
| Published: |
Los Angeles, California:
Sage,
c2017.
|
| Edition: | 3rd ed. |
| Subjects: |
Badak General Collection
| Call Number: |
HF5415 32 E27 2017 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1000169604 | Open Shelf (30 days) | Book | Available |