Principles of marketing
| Main Author: | |
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| Other Authors: | |
| Language: | English |
| Published: |
Boston:
Pearson Prentice Hall,
2012.
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| Edition: | 14th ed. |
| Subjects: |
| Physical Description: | 136 p.: ill. (some col.); 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273752431 |