The business of design : balancing creativity and profitability
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
New York:
Princeton Architectural Press,
c2011.
|
| Subjects: |
Table of Contents:
- 1. The foundation of a design business
- 2. Business and financial management
- 3. Marketing and public relations
- 4. Human resources
- 5. Project management
- 6. Product development