Strategic marketing
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems
| Main Author: | |
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| Other Authors: | , |
| Language: | English |
| Published: |
Boston, Massachusetts ; Upper Saddle River, New Jersey:
Pearson/Prentice Hall,
c2012.
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| Subjects: |
Badak General Collection
| Call Number: |
HF5415 13 M667 2012 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000142034 | Open Shelf (30 days) | Book | Available |