Perspectives on brand management
Explores and analyses the issues, trends and challenges in the dynamic field of brand management. This title treats core branding theory as well as 'perspectives' and 'branding futures'. It features selection of Australian, NZ and international contributors
| Other Authors: | |
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| Language: | English |
| Published: |
Prahran, Victoria:
Tilde University Press,
c2011.
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| Subjects: |
Badak General Collection
| Call Number: |
HD67 B7 P47 2011 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000141938 | Open Shelf (30 days) | Book | Available |