Social media marketing : the next generation of business engagement Dave Evans with Jake McKee.

Social media marketing : the next generation of business engagement

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth

Bibliographic Details
Main Author: Evans, Dave, 1956-
Other Authors: McKee, Jake
Language:English
Published: Indianapolis, IN: Wiley Publishing, c2010.
Series:Seriuos skills
Subjects:
Social media -- > Marketing
Internet marketing
Customer relations
Social marketing
Table of Contents:
  • 1.Social media and customer engagement
  • 2. The new role of the customer
  • 3. Build a social business
  • 4. The social business ecosystem
  • 5. Social technology and business decisions
  • 6. Social analytics, metrics and measurement
  • 7. Five essential tips
  • 8. Engagement on the social web
  • 9. Social CRM
  • 10. Social objects
  • 11. The social graph
  • 12. Social application

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