Interpretation in social life, social science, and marketing
This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising...
| Main Author: | |
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| Language: | English |
| Published: |
New York:
Routledge,
c2009.
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| Series: | Routledge interpretive marketing research;
9 |
| Subjects: | |
| Online Access: | http://www.myilibrary.com?id=207473 |
Internet
http://www.myilibrary.com?id=207473Badak Internet Collection
| Call Number: |
BF367 O85 2009 |
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| Accession | Item Category | Format | Status | Notes |
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| 1000139023 | Open Shelf (30 days) | Electronic Resource | Available |