Digital strategies for powerful corporate communications Paul A. Argenti and Courtney M. Barnes.

Digital strategies for powerful corporate communications

Critical strategies for shifting the power of digital communications--now in the hands of customers, employees, journalists, and investors--back to the corporation

Bibliographic Details
Main Author: Argenti, Paul A.
Other Authors: Barnes, Courtney M.
Language:English
Published: New York: McGraw-Hill, c2009.
Subjects:
Digital communications -- > Economic aspects
Business network -- > Computer network resources
Communication in management -- > Computer network resources
Communication in organizations -- > Computer network resources

Badak General Collection

Holdings details from Badak General Collection
Call Number: HD69 S8 A74 2010
Accession Item Category Format Status Notes
1000134283 Open Shelf (30 days) Book Available

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