Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz.

Services marketing : people, technology, strategy

Bibliographic Details
Main Author: Lovelock, Christopher H. (Author)
Other Authors: Wirtz, Jochen
Published: Upper Saddle River, N.J.: Pearson/Prentice Hall, c2007.
Edition:6th ed.
Subjects:
Marketing -- > Management
Professions -- > Marketing
Service industries -- > Marketing
Customer services -- > Marketing
Online Access:http://www.loc.gov/catdir/toc/ecip0618/2006024219.html

Internet

http://www.loc.gov/catdir/toc/ecip0618/2006024219.html

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5415 13 L588 2007
Accession Item Category Format Status Notes
1000113458 Open Shelf (30 days) Book Available

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