Customer visits : building a better market focus

Bibliographic Details
Main Author: McQuarrie, Edward F.
Published: Newbury Park, Calif. : Sage Publications, c1993.
Subjects:
LEADER 00718cam a2200193 7i4500
001 0000035601
005 20021119090000.0
020 |a 0803946708  
090 0 0 |a HF5415.1263   |b .M37 1993 
100 0 |a McQuarrie, Edward F.  
245 0 0 |a Customer visits :   |b building a better market focus   |c Edward F. McQuarrie. 
260 2 |a Newbury Park, Calif. :   |b Sage Publications,   |c c1993. 
300 |a xvii, 173 p. ;;   |c 22 cm.. 
504 |a Includes bibliographical references (p. 166-168) and index 
650 0 |a Industrial marketing --   |x Research  
650 0 |a Customer relations  
650 0 |a Consumers --   |x Attitudes  
650 0 |a Communication in marketing  
999 |a 1000077835  |b Book  |c Open Shelf (30 days)  |e Badak General Collection