Marketing

Bibliographic Details
Main Author: Evans, Joel R.
Other Authors: Berman, Barry( 1957-)
Published: New York London: Macmillan: Collier Macmillan Publishers, c1982.
Subjects:
Description
Physical Description:xxvi, 723, 64 p.: ill.; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0023345004