The exploratory study of SMEs manufacturing strategies: the qualitative approach
Manufacturing strategy refers to the competencies that a firm develops around the operation functions. This paper examines the esearch objective of this study is to identify selected SMEs manufacturing strategies in Johor. This is an exploratory study that employs qualitative methodology using semi-...
| Main Authors: | , , , |
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| Format: | Article |
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American Scientific Publishers
2011
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| Online Access: | doi:10.1166/asl.2011.1261 doi:10.1166/asl.2011.1261 http://eprints.uthm.edu.my/8855/1/J790_47349c54cfdbad38cc836bee611f489d.pdf |