Factors influencing customer service delivery of electronic banking services in Malaysian banking industry: a structural equation modelling approach
Electronic Banking Services (EBS's) are important in today's competitive banking markets. Research into the adoption and use of EBS's worldwide has largely focused on the determinants of EBS's adoption, not customer service delivery. With the Kano model, this thesis has evaluated...
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| Format: | Thesis |
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2014
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| Online Access: | http://eprints.uthm.edu.my/8055/ http://eprints.uthm.edu.my/8055/1/aliyu_alhaji_abubakar.pdf |