Selecting halal food : a comparative study of the Muslim and non Muslim Malaysian student consumer
There is an enormous and rapidly growing global market for Halal products. Halal is no longer a mere religious obligation or observance, but is considered as the standard of choice for Muslims as well as non-Muslims worldwide. Whilst Muslims can only consume products that meet strict religious requi...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5134/ http://eprints.uthm.edu.my/5134/1/Selecting_Halal_Food.pdf |