Green product in Malaysia: Still a long way to go
In the early 2000’s green technology is a buzz word. However in a developing country like Malaysia, customers’ acceptance of green products is still low due to the low number of environmentally friendly products acceptance compared to their non-green counterparts. On the basis of benefit and c...
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| Format: | Book Section |
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FONA-Social Ecological Research and German Federal Ministry of Education and Research (BMBF)
2011
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| Online Access: | http://www.sustainableconsumption2011.org http://www.sustainableconsumption2011.org http://eprints.utem.edu.my/3875/1/SuCo11_abstractvolume_corrigendum.pdf |