Factors Influencing Consumer’s Willingness to Purchase Private Label Brands
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2015
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| Online Access: | http://eprints.utar.edu.my/1921/ http://eprints.utar.edu.my/1921/1/Microsoft_Word_%2D_Factors_influencing_consumer's_willingness_to_purchase_PLBs.pdf |