Marketing communication through the integration of new media and traditional media : the insights.
The paper demonstrates the current trend of advertising research that has moved towards integrating two or more media using both the traditional media and the new media. Recent advertising researches have shown that the repetition of a particular advertising feature across two different media has be...
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| Format: | Article |
| Language: | English English |
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Vasile Goldis Western University, Arad
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/32156/ http://psasir.upm.edu.my/id/eprint/32156/ http://psasir.upm.edu.my/id/eprint/32156/1/article01-%20marketing%20communication%20through%20the%20integration....pdf |