Adapting elements of market value coverage in adoption and diffusion of innovations - fast food industries (preliminary study)
Intensive completion in fast food industry force the companies to develop new recopies as well as implement the innovative marketing and business strategies to capture the higher market share in industry. However, the large numbers of innovative ideas and products have been failure in market because...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INSInet Publication
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22627/ http://psasir.upm.edu.my/id/eprint/22627/ http://psasir.upm.edu.my/id/eprint/22627/1/Adapting%20elements%20of%20market%20value%20coverage%20in%20adoption%20and%20diffusion%20of%20innovations.pdf |