Kansei engineering approach for the customers preferences of car design
In today’s business environment, all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy. This study is related to the c...
| Main Authors: | , , , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Springer Nature Singapore
2018
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/13769/ http://psasir.upm.edu.my/id/eprint/13769/ http://psasir.upm.edu.my/id/eprint/13769/1/Kansei%20engineering%20approach%20for%20the%20customers%20preferences%20of%20car%20design.pdf |