A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions
In this paper, we argue that current universities' websites provide essential information for visitors but they do not support strategic marketing issues. Consequently, this paper discusses the possibility of proposing an intelligent strategic marketing via self-Adaptive customer-oriented websi...
| Main Authors: | , |
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| Format: | Conference Proceeding |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://dspace.uniten.edu.my:80/jspui/handle/123456789/570 |