Mediating effect of visitors' event experiences in relation to event features and post-consumption behaviors.
A special event is an important experiential product that depends heavily on its ability to produce ranges of sensations, imaginative responses, emotions, and involvement within its consumers. Hence, a special event requires special consideration when conceptualizing and measuring the event outcome...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/7103/ http://ir.unimas.my/7103/ http://ir.unimas.my/7103/ http://ir.unimas.my/7103/1/Mediating%20effect%20of%20visitor%E2%80%99s%20event%20experiences%20in%20relation%20to%20event%20features%20and%20post-consumption%20behaviors%28abstract%29.pdf |