Strategies for Partnership Toward Better Local Service Quality

Tourism is rapidly becoming a major industry in Malaysia in tenus of its contribution to the economy. Tourism contribution to the GDP' s increased rapidly over the past 15 years before the East Asian Economic crisis in 1997. Following the financial crisis, tourism is identified as one of the pr...

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Bibliographic Details
Main Authors: Said, Abas, Yaakub, Ahmad Nizar
Format: Monograph
Language:English
Published: Universiti Malaysia Sarawak, UNIMAS 2014
Subjects:
Online Access:http://ir.unimas.my/2448/
http://ir.unimas.my/2448/1/Strategies%20for%20Partnership%20Toward%20Better%20Local%20Service%20Quality.pdf