Destination image of UNESCO World Heritage sites in Malaysia
People travel from one place to another for different purposes. Based on literatures, destination branding is found to be very significant to attract the tourists to places of interests. In Malaysia, there are variety of cities, beaches, rainforests, villages and mountains' sites to be visited....
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/19956/ http://ir.unimas.my/19956/1/UNIMAS%20Silver%20Jubilee%20Conference%202017.pdf |