Framing of disease risk messages in airport banners
Communication of disease risk aims to persuade the public to take health preventive measures. The receptivity of the public depends on their knowledge of the disease. However, health risk messages can be framed to heighten awareness of the disease threat. This study examined the framing and persuasi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/19638/ http://ir.unimas.my/19638/ http://ir.unimas.my/19638/1/Farming%20of%20disease%20risk%20messages%20%28abstracts%29.pdf |