Service recovery strategies in western based fast food restaurants : a structural equation model test
This paper sets out to confirm a model that depicts the probability that service recovery activities will be carried out by front liners in Western based fast food restaurants. The study used a Juster scale based questionnaire survey format the restaurants customers. Data was then analyzed using e...
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| Format: | Article |
| Language: | English |
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International Journal of Business and Society
2008
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| Subjects: | |
| Online Access: | http://ir.unimas.my/1760/ http://ir.unimas.my/1760/1/40%2Bservice%2Brecovery%2Bstrategies%2Bin%2Bwestern%2Bbased%2Bfast%2Bfood%2B%2528abstract%2529%20%281%29.pdf |