Intention to Attend the Rainforest World Music Festival: Local Visitor Perspectives
The annual Rainforest World Music Festival in Sarawak, Malaysia is a much celebrated tourism event and has global awareness as a festival of world music. Notwithstanding the popularity of the festival, there has been no study of visitor intentions. Drawing upon the theory of planned behavior, this s...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cognizant Communication Corporation
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/17226/ http://ir.unimas.my/17226/ http://ir.unimas.my/17226/ http://ir.unimas.my/17226/1/Intention%20to%20attend%20the%20rainforest%20world%20music%20festival%20%28abstract%29.pdf |