Media framing of a political personality: a case study of a Malaysian politician

The objective of this paper is to show how newspapers mould the image, personality and reputation of politicians through the pages of the newspapers by playing up or playing down their news and pictures. Using the framing theory, this paper looks at how 11 national and provincial newspapers frame ne...

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Main Authors:	Lee, Kuok Tiung, Mohd Safar Hasim
Format:	Article
Language:	English
Published:	EuroJournals, Inc. 2009
Subjects:	JQ Political institutions Asia
Online Access:	http://eprints.ums.edu.my/20561/ http://eprints.ums.edu.my/20561/1/Media%20framing%20of%20a%20political%20personality.pdf

id	ums-20561
recordtype	eprints
spelling	ums-205612018-07-31T05:31:00Z http://eprints.ums.edu.my/20561/ Media framing of a political personality: a case study of a Malaysian politician Lee, Kuok Tiung Mohd Safar Hasim, JQ Political institutions Asia The objective of this paper is to show how newspapers mould the image, personality and reputation of politicians through the pages of the newspapers by playing up or playing down their news and pictures. Using the framing theory, this paper looks at how 11 national and provincial newspapers frame news of Datuk Yong Teck Lee1, a politician from Sabah, a state within the Malaysian Federation. News samples were collected from 18 June 2008 (the day after the announcement made by Datuk Yong Teck Lee to quit the Coalition to the day after Coalition announced that they will focus on a Parliamentary by-election of Pematang Pauh on 7 August 2008. A total of 241 news and articles in Malay, English, and Mandarin were analyzed. In general, the study found mainstream and provincial newspapers differed in their reporting. Some newspapers tended to portray Datuk Yong Teck Lee negatively, while others pictured him as the hero of Sabah. There are also ‘neutral’ or objective reports. As the perception of people can be developed through their exposure of newspaper coverage, framing of news can help to show how newspapers play up or down such news and at the same time develop or destroy the reputation of political personalities. EuroJournals, Inc. 2009 Article PeerReviewed text en http://eprints.ums.edu.my/20561/1/Media%20framing%20of%20a%20political%20personality.pdf Lee, Kuok Tiung and Mohd Safar Hasim, (2009) Media framing of a political personality: a case study of a Malaysian politician. European Journal of Social Sciences, 9 (3). pp. 408-424. ISSN 1450-2267
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Sabah Malaysia
building	UMS Institutional Repository
collection	Online Access
language	English
topic	JQ Political institutions Asia
spellingShingle	JQ Political institutions Asia Lee, Kuok Tiung Mohd Safar Hasim, Media framing of a political personality: a case study of a Malaysian politician
description	The objective of this paper is to show how newspapers mould the image, personality and reputation of politicians through the pages of the newspapers by playing up or playing down their news and pictures. Using the framing theory, this paper looks at how 11 national and provincial newspapers frame news of Datuk Yong Teck Lee1, a politician from Sabah, a state within the Malaysian Federation. News samples were collected from 18 June 2008 (the day after the announcement made by Datuk Yong Teck Lee to quit the Coalition to the day after Coalition announced that they will focus on a Parliamentary by-election of Pematang Pauh on 7 August 2008. A total of 241 news and articles in Malay, English, and Mandarin were analyzed. In general, the study found mainstream and provincial newspapers differed in their reporting. Some newspapers tended to portray Datuk Yong Teck Lee negatively, while others pictured him as the hero of Sabah. There are also ‘neutral’ or objective reports. As the perception of people can be developed through their exposure of newspaper coverage, framing of news can help to show how newspapers play up or down such news and at the same time develop or destroy the reputation of political personalities.
format	Article
author	Lee, Kuok Tiung Mohd Safar Hasim,
author_facet	Lee, Kuok Tiung Mohd Safar Hasim,
author_sort	Lee, Kuok Tiung
title	Media framing of a political personality: a case study of a Malaysian politician
title_short	Media framing of a political personality: a case study of a Malaysian politician
title_full	Media framing of a political personality: a case study of a Malaysian politician
title_fullStr	Media framing of a political personality: a case study of a Malaysian politician
title_full_unstemmed	Media framing of a political personality: a case study of a Malaysian politician
title_sort	media framing of a political personality: a case study of a malaysian politician
publisher	EuroJournals, Inc.
publishDate	2009
url	http://eprints.ums.edu.my/20561/ http://eprints.ums.edu.my/20561/1/Media%20framing%20of%20a%20political%20personality.pdf
first_indexed	2018-09-05T09:44:39Z
last_indexed	2018-09-05T09:44:39Z
_version_	1610760249220792320

Media framing of a political personality: a case study of a Malaysian politician

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