The impact of food trends on menu innovation
The search for the right 'pedigree' of innovative menus is endless. As the consumer foodservice markets are converging to one global market, increasingly demand for new menus is evitable. In today's global foodservice markets, the fast changing trend of consumers' preferences and...
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| Format: | Book Chapter |
| Language: | English |
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IGI Global Publication
2015
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| Online Access: | http://eprints.ums.edu.my/20258/ http://eprints.ums.edu.my/20258/ http://eprints.ums.edu.my/20258/1/The%20impact%20of%20food%20trends%20on%20menu%20innovation.pdf |
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ums-20258 |
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eprints |
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ums-202582018-06-20T00:22:46Z http://eprints.ums.edu.my/20258/ The impact of food trends on menu innovation Mazalan Mifli, Rahmat Hashim, Artinah Zainal, The search for the right 'pedigree' of innovative menus is endless. As the consumer foodservice markets are converging to one global market, increasingly demand for new menus is evitable. In today's global foodservice markets, the fast changing trend of consumers' preferences and acceptances poses a huge challenge for restaurateurs in managing their new menu innovation. Empirically, little is known the trendsetting in managing menu innovation amid facing market uncertainty. While there are several attributes that have been known to impact menu innovation, this chapter specifically aims to provide empirical evidence of the moderating effect of food trends on the link between innovation orientations and new menu development (NMD) process in a recently concluded research study of chain restaurants in Malaysia. IGI Global Publication 2015 Book Chapter NonPeerReviewed text en http://eprints.ums.edu.my/20258/1/The%20impact%20of%20food%20trends%20on%20menu%20innovation.pdf Mazalan Mifli, and Rahmat Hashim, and Artinah Zainal, (2015) The impact of food trends on menu innovation. Handbook of Research on Global Hospitality and Tourism Management. pp. 266-291. https://doi.org/10.4018/978-1-4666-8606-9.ch015 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Sabah Malaysia |
| building |
UMS Institutional Repository |
| collection |
Online Access |
| language |
English |
| description |
The search for the right 'pedigree' of innovative menus is endless. As the consumer foodservice markets are converging to one global market, increasingly demand for new menus is evitable. In today's global foodservice markets, the fast changing trend of consumers' preferences and acceptances poses a huge challenge for restaurateurs in managing their new menu innovation. Empirically, little is known the trendsetting in managing menu innovation amid facing market uncertainty. While there are several attributes that have been known to impact menu innovation, this chapter specifically aims to provide empirical evidence of the moderating effect of food trends on the link between innovation orientations and new menu development (NMD) process in a recently concluded research study of chain restaurants in Malaysia. |
| format |
Book Chapter |
| author |
Mazalan Mifli, Rahmat Hashim, Artinah Zainal, |
| spellingShingle |
Mazalan Mifli, Rahmat Hashim, Artinah Zainal, The impact of food trends on menu innovation |
| author_facet |
Mazalan Mifli, Rahmat Hashim, Artinah Zainal, |
| author_sort |
Mazalan Mifli, |
| title |
The impact of food trends on menu innovation |
| title_short |
The impact of food trends on menu innovation |
| title_full |
The impact of food trends on menu innovation |
| title_fullStr |
The impact of food trends on menu innovation |
| title_full_unstemmed |
The impact of food trends on menu innovation |
| title_sort |
impact of food trends on menu innovation |
| publisher |
IGI Global Publication |
| publishDate |
2015 |
| url |
http://eprints.ums.edu.my/20258/ http://eprints.ums.edu.my/20258/ http://eprints.ums.edu.my/20258/1/The%20impact%20of%20food%20trends%20on%20menu%20innovation.pdf |
| first_indexed |
2018-09-05T09:41:53Z |
| last_indexed |
2018-09-05T09:41:53Z |
| _version_ |
1610760074763960320 |