Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]

The objective of this study is to examine key determinants that influence students’ choice in selecting a program. The theoretical framework was adapted from Chapman’s (1981) and Cubillo, Sanchez and Cervino’s (2006) models. Our study of students’ choice criteria was conducted using the survey quest...

Full description

Bibliographic Details
Main Authors: Ismail, Nurlida, Leow, Yen Mee, Chen, Chee Hoong
Format: Article
Language:English
Published: ACRULeT, Faculty of Education & UiTM Press 2007
Online Access:http://ir.uitm.edu.my/334/
http://ir.uitm.edu.my/334/1/AJ_NURLIDA%20ISMAIL%20AJUE%2007.pdf