Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff
Genres are often regarded as "tools for predicting and regulating the reception of text."' Genres help audiences to become orientated, to navigate their way via the world of the film by reference to familiar features. The resurgence of romantic comedy in contemporary Malaysian cinema...
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| Format: | Article |
| Language: | English |
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Fakulti Seni Persembahan & UPENA
2004
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| Online Access: | http://ir.uitm.edu.my/11590/ http://ir.uitm.edu.my/11590/1/AJ_NORMAN%20YUSOFF%20JSM%2004%201.pdf |