The Role of the Ventromedial Prefrontal Cortex in Purchase Intent Among Older Adults

Older adults are frequently the targets of scams and deception, with millions of individuals being affected each year in the United States alone. Previous research has shown that the ventromedial prefrontal cortex (vmPFC) may play a role in vulnerability to fraud. The current study examined brain ac...

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Bibliographic Details
Main Authors: Koestner, Bryan P., Hedgcock, William, Halfmann, Kameko, Denburg, Natalie L.
Format: Online
Language:English
Published: Frontiers Media S.A. 2016
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4971060/