Identifying Well-Connected Opinion Leaders for Informal Health Promotion: The Example of the ASSIST Smoking Prevention Program
Methods used to select opinion leaders for informal behavior change interventions vary, affecting the role they adopt and the outcomes of interventions. The development of successful identification methods requires evidence that these methods achieve their aims. This study explored whether the “whol...
| Main Authors: | , , , |
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| Format: | Online |
| Language: | English |
| Published: |
Routledge
2016
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| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4898141/ |