Priming healthy eating. You can't prime all the people all of the time☆

•Mock adverts were used to prime healthy eating in two studies.•The primes increased fruit preference in more educated and hungry individuals.•Priming did not alter fruit preference in less educated or non-hungry individuals.•The mechanism of prime action may be dependent on participant characterist...

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Bibliographic Details
Main Authors: Forwood, Suzanna E., Ahern, Amy L., Hollands, Gareth J., Ng, Yin-Lam, Marteau, Theresa M.
Format: Online
Language:English
Published: Academic Press 2015
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4544036/