Finding theory- and evidence-based alternatives to fear appeals: Intervention Mapping

Fear arousal—vividly showing people the negative health consequences of life-endangering behaviors—is popular as a method to raise awareness of risk behaviors and to change them into health-promoting behaviors. However, most data suggest that, under conditions of low efficacy, the resulting reaction...

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Bibliographic Details
Main Authors: Kok, Gerjo, Bartholomew, L Kay, Parcel, Guy S, Gottlieb, Nell H, Fernández, María E
Format: Online
Language:English
Published: John Wiley & Sons, Ltd 2014
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4255304/