Finding theory- and evidence-based alternatives to fear appeals: Intervention Mapping
Fear arousal—vividly showing people the negative health consequences of life-endangering behaviors—is popular as a method to raise awareness of risk behaviors and to change them into health-promoting behaviors. However, most data suggest that, under conditions of low efficacy, the resulting reaction...
Main Authors: | , , , , |
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Format: | Online |
Language: | English |
Published: |
John Wiley & Sons, Ltd
2014
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Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4255304/ |