Manipulating the contribution of approach-avoidance to the perturbation of economic choice by valence

Economic choices are strongly influenced by whether potential outcomes entail gains or losses. We examined this influence of outcome valence in an economic risk task. We employed three experiments based on our task, each of which provided novel findings, and which together better characterize and ex...

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Bibliographic Details
Main Authors: Wright, Nicholas D., Morris, Laurel S., Guitart-Masip, Marc, Dolan, Raymond J.
Format: Online
Language:English
Published: Frontiers Media S.A. 2013
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3849845/