The translatability of brand names in cosmetic advertisements
This paper shows that brand names feature a serious problem in English-Arabic translation. In order to highlight the problem under discussion, the study explores the translation of some brand names in their original context of use. 20 audio-visual advertisements, 10 English advertisement and their 1...
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| Format: | Journal |
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Arab World English Journal, Arab World English Journal
2016
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| Online Access: | http://www.myjurnal.my/public/article-view.php?id=115345 |