Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study

This paper aims to study the perception of the employees of industries in Malaysia on their companies in applying corporate sustainability as a concept in creating an ethical brand that strengthen consumer confidence and loyalty. A structure survey instrument is developed to study the employees’ per...

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Main Authors:	Kartina, Johan, Faiz, Mohd Turan, Wan Nurul Syahirah, Wan Lanang
Format:	Conference or Workshop Item
Language:	English English
Published:	Institute of Physics Publishing 2017
Subjects:	TJ Mechanical engineering and machinery
Online Access:	http://umpir.ump.edu.my/id/eprint/20487/ http://umpir.ump.edu.my/id/eprint/20487/ http://umpir.ump.edu.my/id/eprint/20487/1/9.%20Perception%20of%20Employees%20of%20industries%20in%20Malaysia%20on%20Corporate%20Sustainability%20in%20Affecting%20Customer%20Confidence%20and%20Loyalty%20A%20Case%20Study.pdf http://umpir.ump.edu.my/id/eprint/20487/7/9.1%20Perception%20of%20Employees%20of%20industries%20in%20Malaysia%20on%20Corporate%20Sustainability%20in%20Affecting%20Customer%20Confidence%20and%20Loyalty%20A%20Case%20Study.pdf

id	oai:umpir.ump.edu.my:20487
recordtype	eprints
spelling	oai:umpir.ump.edu.my:204872018-05-22T06:31:31Z http://umpir.ump.edu.my/id/eprint/20487/ Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study Kartina, Johan Faiz, Mohd Turan Wan Nurul Syahirah, Wan Lanang TJ Mechanical engineering and machinery This paper aims to study the perception of the employees of industries in Malaysia on their companies in applying corporate sustainability as a concept in creating an ethical brand that strengthen consumer confidence and loyalty. A structure survey instrument is developed to study the employees’ perception on the company’s sustainable business practices in their companies. The targeted respondents are employees from various companies in Malaysia. The data obtained are analyzed and commented using spreadsheet analysis on the frequency and relative importance value. The results show good perception on their company’s sustainable business practices in becoming an ethical brand with the shared values’ of Malaysia being a country which supports Sustainable Development Goal initiatives (SDGs). The study also shows employees’ perception on reasons for businesses to incorporate sustainability concepts in their operations are in line with the Triple Bottom Line (TBL) principles with profitability as the strongest perceived reason. The findings indeed support future research in transforming Malaysia’s own domestic economy to a more sustainable direction. Institute of Physics Publishing 2017-08 Conference or Workshop Item PeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/20487/1/9.%20Perception%20of%20Employees%20of%20industries%20in%20Malaysia%20on%20Corporate%20Sustainability%20in%20Affecting%20Customer%20Confidence%20and%20Loyalty%20A%20Case%20Study.pdf application/pdf en http://umpir.ump.edu.my/id/eprint/20487/7/9.1%20Perception%20of%20Employees%20of%20industries%20in%20Malaysia%20on%20Corporate%20Sustainability%20in%20Affecting%20Customer%20Confidence%20and%20Loyalty%20A%20Case%20Study.pdf Kartina, Johan and Faiz, Mohd Turan and Wan Nurul Syahirah, Wan Lanang (2017) Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study. In: 3rd and 4th International Engineering Research and Innovation Symposium (IRIS2017), 6-7 May 2017 , Melaka; Malaysia. pp. 1-12., 226 (1). ISSN 17578981 https://doi.org/10.1088/1757-899X/226/1/012061
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English English
topic	TJ Mechanical engineering and machinery
spellingShingle	TJ Mechanical engineering and machinery Kartina, Johan Faiz, Mohd Turan Wan Nurul Syahirah, Wan Lanang Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study
description	This paper aims to study the perception of the employees of industries in Malaysia on their companies in applying corporate sustainability as a concept in creating an ethical brand that strengthen consumer confidence and loyalty. A structure survey instrument is developed to study the employees’ perception on the company’s sustainable business practices in their companies. The targeted respondents are employees from various companies in Malaysia. The data obtained are analyzed and commented using spreadsheet analysis on the frequency and relative importance value. The results show good perception on their company’s sustainable business practices in becoming an ethical brand with the shared values’ of Malaysia being a country which supports Sustainable Development Goal initiatives (SDGs). The study also shows employees’ perception on reasons for businesses to incorporate sustainability concepts in their operations are in line with the Triple Bottom Line (TBL) principles with profitability as the strongest perceived reason. The findings indeed support future research in transforming Malaysia’s own domestic economy to a more sustainable direction.
format	Conference or Workshop Item
author	Kartina, Johan Faiz, Mohd Turan Wan Nurul Syahirah, Wan Lanang
author_facet	Kartina, Johan Faiz, Mohd Turan Wan Nurul Syahirah, Wan Lanang
author_sort	Kartina, Johan
title	Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study
title_short	Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study
title_full	Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study
title_fullStr	Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study
title_full_unstemmed	Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study
title_sort	perception of employees of industries in malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study
publisher	Institute of Physics Publishing
publishDate	2017
url	http://umpir.ump.edu.my/id/eprint/20487/ http://umpir.ump.edu.my/id/eprint/20487/ http://umpir.ump.edu.my/id/eprint/20487/1/9.%20Perception%20of%20Employees%20of%20industries%20in%20Malaysia%20on%20Corporate%20Sustainability%20in%20Affecting%20Customer%20Confidence%20and%20Loyalty%20A%20Case%20Study.pdf http://umpir.ump.edu.my/id/eprint/20487/7/9.1%20Perception%20of%20Employees%20of%20industries%20in%20Malaysia%20on%20Corporate%20Sustainability%20in%20Affecting%20Customer%20Confidence%20and%20Loyalty%20A%20Case%20Study.pdf
first_indexed	2018-09-07T02:39:16Z
last_indexed	2018-09-07T02:39:16Z
_version_	1610914680460541952

Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study

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