Factors affecting new product development success: A study on manufacturing sector in Malaysia
New product development has become significantly important for the manufacturing industries. It’s the important factors to drive the success or failure of a company where growth and development of the company are solely depend on its ability to introduce the new product. Therefore, the new product...
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| Format: | Thesis |
| Language: | English English |
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2015
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| Online Access: | http://etd.uum.edu.my/5498/ http://etd.uum.edu.my/5498/1/s816906_01.pdf http://etd.uum.edu.my/5498/2/s816906_02.pdf |