National Representation of Malaysian Myths in Tourism Promotional Brochures a Longitudinal Perspective
It is claimed that myths and legends have been incorporated in tourism promotions as they have the power to enhance the appeal of tourist destinations. The inclusion of mythological aspects can contribute to the imagination of places as Oriental or Otherness destinations, a reputable approach to att...
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| Format: | Thesis |
| Language: | English English |
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2012
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| Online Access: | http://etd.uum.edu.my/3994/ http://etd.uum.edu.my/3994/1/1498.pdf http://etd.uum.edu.my/3994/7/1498.pdf |