The Effect of the Internet Banking on Customer Loyalty: A Study among Malaysian Banks
The banking services have been dynamic during the last decade due to the advent of the Internet in banking sector. One of the most vital challenges of the Internet as a service delivery channel is providing and maintaining service quality. Service quality is an input of customer trust which becomes...
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| Format: | Thesis |
| Language: | English English |
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2009
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| Online Access: | http://etd.uum.edu.my/1779/ http://etd.uum.edu.my/1779/1/Abdulbased_Mohamed_I._Saleh.pdf http://etd.uum.edu.my/1779/2/1.Abdulbased_Mohamed_I._Saleh.pdf |