HARNESSING THE POWER OF SERVICE QUALITY TO ATTRACT AND RETAIN STUDENTS: AN OUM EXPERIENCE
The increase in the number of open and distance learning (ODL) providers in Malaysia has provided potential students with bigger opportunities to access tertiary education. However, the challenge faced by the providers is that they have to compete with each other to capture the largest number of s...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/1058/ http://library.oum.edu.my/repository/1058/1/library-document-1058.pdf |