Manifestos as an extended marketing campaign
Manifestos are one of the main means by which parties project their ‘brand’, chiefly by presenting policy prescriptions which collectively position them at clearly identifiable points along the political spectrum. This chapter focuses on the manifesto as a platform to project each party’s brand, as...
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| Format: | Book Section |
| Language: | English |
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Palgrave Macmillan
2016
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| Online Access: | http://eprints.nottingham.ac.uk/50878/ http://eprints.nottingham.ac.uk/50878/ http://eprints.nottingham.ac.uk/50878/ http://eprints.nottingham.ac.uk/50878/1/White%202016.pdf |