Group consumption and product diversity: the case of smoking bans
I study product diversity in the presence of search costs and groups of consumers. Groups with heterogeneous tastes create a leverage effect on competition: a large majority of firms may end up offering a product that corresponds to the taste of the minority. I illustrate this idea with smoking bans...
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| Format: | Article |
| Language: | English |
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Wiley
2017
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| Online Access: | http://eprints.nottingham.ac.uk/49621/ http://eprints.nottingham.ac.uk/49621/ http://eprints.nottingham.ac.uk/49621/ http://eprints.nottingham.ac.uk/49621/1/group%20consumption%20and%20product%20diversity.pdf |